The successful global plan is an integrated set of effective national marketing plan.Each marketing plan should be based upon three basic points.These three points are :-
1.Knowledge of the market and the marketing environment:-
This criteria covers the customers, competitors and the government. The global headquarter must ensure the full plan with subsidiaries like engineering ,technical,raw materials ,marketing staff and many more co factors.These co factors are some times become primary factors so alternation of plan with in emergency effect criteria . Functional methods also keep in mind in the process of planning.
This criteria covers the customers, competitors and the government. The global headquarter must ensure the full plan with subsidiaries like engineering ,technical,raw materials ,marketing staff and many more co factors.These co factors are some times become primary factors so alternation of plan with in emergency effect criteria . Functional methods also keep in mind in the process of planning.
2.Knowledge of the Product:-
This criteria involves mainly the formal product(s),its technology and core benefit of the product(s) .The global or transnational plan is neither the product or subsidiary nor the product(s) headquarters.It is neither top down nor bottom up on the other hand it is the combines inputs of global and the local representatives.This balance is most essential to draw a successful global plan.
3.Knowledge of the Marketing Function and Discipline :-
The global or transnational plan should be initiated by a global overview that assesses the broad of opportunity and threat on a global basis which break down this assessment on a country by country indicating the sales of the product(s).In case of global plan it should be maintain that headquarter must be like adviser because directive order may be fall the plan in near future.Local or regional basis plan should be prepare with the help of local representatives of the particular region. Headquarter is seeking top performance from each region or country office and integration of its global plan.
Conclusion of global plan :-
Global Plan is the main mantra of global company or transnational company.The global company is integrated its market via global plan.So global plan makes the particular company more stronger to face the Global market with their existing product(s) or upcoming product(s).
This criteria involves mainly the formal product(s),its technology and core benefit of the product(s) .The global or transnational plan is neither the product or subsidiary nor the product(s) headquarters.It is neither top down nor bottom up on the other hand it is the combines inputs of global and the local representatives.This balance is most essential to draw a successful global plan.
3.Knowledge of the Marketing Function and Discipline :-
The global or transnational plan should be initiated by a global overview that assesses the broad of opportunity and threat on a global basis which break down this assessment on a country by country indicating the sales of the product(s).In case of global plan it should be maintain that headquarter must be like adviser because directive order may be fall the plan in near future.Local or regional basis plan should be prepare with the help of local representatives of the particular region. Headquarter is seeking top performance from each region or country office and integration of its global plan.
Conclusion of global plan :-
Global Plan is the main mantra of global company or transnational company.The global company is integrated its market via global plan.So global plan makes the particular company more stronger to face the Global market with their existing product(s) or upcoming product(s).
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