THE SWISS WATCH PRODUCT DESCRIPTION FOR GROWTH STRATEGY

Swatch is the mixed venture of USA watch co and Switch watch co.The newly formed company has got success because of their product flexibility in cost and size.

Key factors of Swatch product strategy:-

The Swatch is a lightweight shock proof,water resistant,electronic watch with a plastic band that uses a quartz analog movement.It is manufactured by robots and sealed by lasers in a state of the art factory in Switzerland.The watch is comprised of only 51 components,which lends itself well to the thin look that is currently in vogue,and is manufactured off a single assembly line.What most distinguishes the product is its design and its departure from convention.A wide variety of faces have been used and even glow in the dark and scented bands have been tried.Battery life is estimated to be three years,and the watch retails from $30 to $35,which represents a substantial mark-up on cost.