It is known to all who we are in marketing filed that Parker's Postscript decision has brought the dead of Global marketing strategy.
The successor to peterson as CEO was Mitchell Fromstein,president of what once was Parker's Manpower subsidiary. Since it was purchased in 1975 by Parker,Manpower continued to grow to the point where it was far more profitable than its parent and indeed,subsidized it for several years.Manpower would wind up taking over parker,finally selling it to a group of British investors in 1986.
Global corporate scenario:-
Fromstein was an implacable foe of Peterson's. Manpower was as international as parker pen and Fromstein had his own views as to how an international business should be run.When he assumed control of parker in January 1985, he gathered the company's country managers in Janesville and told them:"Global marketing is dead.You're free again."point
Fromstein was an implacable foe of Peterson's. Manpower was as international as parker pen and Fromstein had his own views as to how an international business should be run.When he assumed control of parker in January 1985, he gathered the company's country managers in Janesville and told them:"Global marketing is dead.You're free again."point
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